In bringing Tower Music to the Eiffel Tower administration (SETE) I wanted to approach them with something different visually and I was sure they had seen every image of the Tower. So I went with the non-obvious, and interior shot of the arch.
This image was actually very similar to photo-collages created by an American artist, long resident of Paris, Adine Sagalyn. Though I did not know her before coming to Paris, the images she used for her public installation at the French Metro in 2013 mirrored my initial logo for #TowerMusic.